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The travel industry has changed drastically in the last few decades. What has not changed is the information about increasing numbers within it:

Source: UNWTO Tourism Highlights, Edition 2013th

Nevertheless, some tourist destinations yet fail to be recognized as such and the question is why. Marketing is a big part of the problem, but fortunately, also an integral part of the solution.

Today’s travelers can practically see the destination by the tap of their fingers, can communicate with the owner of the cottage in which they are planning a vacation on the way to work or plan a tailor-made adventure through a simple online platform.

If you fail to connect and win over this virtual audience, you will have the feeling of “running uphill”: just the right combination of tourism marketing strategies, tools and technologies will enable you to reach potential customers – and more important, they will be able to find you!

Your tourist business needs to be recognizable, with inspiring content that successfully creates new customers by listening to their demands.

You can buy attention (advertising). You can pray for the attention of the media (PR).
You can bother people, one by one to get their attention (sales).
Or you can earn attention by creating something interesting and worthy of attention and sharing it for free – video on YouTube, posting a blog, podcast, photos, e- book, or Facebook page .
David Meerman Scott, “New Rules of Marketing and PR “

The method and type of communication are extremely important – please contact us with confidence if you need advice on the issue of promotions, public relations, e- mail marketing, social networks, organization of different events …